Get more clients through the door with a simple website just like this
- kuleskiprilep
- May 5, 2024
- 4 min read
One of the main reasons why most businesses don’t reach their financial goals is the lack of clients. Almost any business needs more clients. But for many businesses nothing they do seems to get them new clients. They spend so much money on ads and brand building, they try cold calling people, arrange meetings…. and still nothing seems to work for them.
If you have this problem and can’t find new customers for your business then read on.
Because this is the only way you’ll need to know of in order to make clients come to you themselves.
What is the REAL problem
Too many business owners think that everyones is closable. And that is just not true.
In order for a client to buy a product or a service from you, they have to have a problem that they want to be solved or a desire they want to fulfill.
And this is how most scams work. They play with people’s desire to make a lot of money by spending almost no money at all. Seems logical doesn’t it.
But there is a problem here…
Most clients don’t have a problem that your product can solve right away. So of course they aren’t gonna buy off of you the first time. But maybe they are gonna have some problem tomorrow.
So why not follow up…?
There is a very simple way to fix this problem. In fact there are two ways.
The first one does well. You just have to do it consistently. But the second one, you’ll need to spend some time setting it up in the beginning and then enjoy free clients forever.
So let’s cut to the chase.
Call them back
A lot of businesses work based on the principle of calling or reaching out to clients one by one. If the prospects say no the first time, just give them a call back to remind them of your product a month or few later. Maybe this time they are gonna have that problem and are gonna need the product you’re offering.
And this also builds trust. This way they see that you’re not giving up on them. A little thing like this goes a long way. Especially when they think that you won’t give up on them once they buy.
But let’s make things easier since you probably don’t have so much time to call everyone back.
Let’s set up a lead magnet
This is the second way and the better one to assure more clients for your business. It’s even more efficient.
Maybe you figured it out by now but what if they don’t have a problem even the second time and third time we call them?
So now we are gonna make sure they find us when they indeed do have a problem.
Set up a lead magnet
A lead magnet is a sales principle to get clients by providing them value first and then trying to upsell them later.
It sounds complicated, I know.
So let me explain…I’m sure that almost anyone has at least once been asked for an email on a website.
Haven’t you? Even I have asked you for it if you were long enough on my website.
And it always goes something like “Give us your email address and we will send you a 20% coupon / free ebook / free course or basically anything other for free”
And this is what we call a Landing Page.It’s a single site on a website that has the only purpose of giving something that’s free in exchange for the prospect's information. Whether it’s their phone number, email address or other contact details.
And once we get ourselves their email…
That’s how we have them for life
Or atleast for as long as they are using that email address.
None of us really want to miss out on free stuff, so they just give us their contact info and with that an opportunity arises for us to follow up with them whenever we want.
But more importantly..
The second step
And this is how we automise everything because we don’t want to call so many people back all the time.
There are many tools on the internet that allow you to insert a whole list of client’s email addresses and other contact info and they automatically send them sales offers with special deals every time you want to. You can even set up how often and how long to wait in between.
Some of the tools like this are ConvertKit or Apollo.io
All that’s left for you to do is to set up a landing page to get their contact info. And write a few sales letters to send them later on.
With this you assure that they don’t forget you and come to you whenever they need you.
It takes some time in the beginning but later on you’ll have a free fountain of clients. And you don’t even have to do anything except give them what they need and buy yourself bigger money bags to fill.If you think this is complicated or don’t have the time to do it make sure to call us.
We’ll handle the marketing, you do everything else.
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