How to write good outreach to secure more clients for your business

You pick up the phone and there he is. 

A salesman. 

He starts talking to you, reading his script word for word without even listening to what you reply.

He just goes on and on with why exactly their product is really great and why you should buy it. It doesn’t even matter how you react. They just brag on and annoy you. 

But you don’t want to be impolite and tell him that you don’t need his product. So instead you get in this long conversation which wastes both of your time.

This is a big mistake many business owners make when trying to pitch their services or products. Not only via phone but email as well. In fact it’s the most common outreach mistake. There even is a big chance you make this mistake unconsciously as well without even thinking about it. 

But don’t worry, this article is the simplest guide you will need to avoid this mistake when calling prospects to buy your product and make your offer appeal to your ideal prospect.

For this purpose you need to know that… 

…clients have problems and desires

And most outreach doesn’t consider or address these. It’s the same as trying to sell a cow to someone living in a Las Vegas apartment. They don’t need it nor do they want it.

It can be the best cow ever that can produce 250 l of milk a day and be one of only ten in the world. No one would really care if you don’t tell them how they would profit or benefit from it if they buy.

People don’t really care how great your product is if they don’t even see a purpose for buying it.

To make sure that your offer interests prospects always ask yourself:

WIIFM (What's In It For Me)

If a client would read your outreach would the product you’re offering help him solve his problems or is it just another product like the many he’s already seen. 

If it’s the latter, don't send him that email.

This is the only thing that separates good outreach from bad outreach.

All you have to do is just ask yourself: “How does my product help my client” and tell him that in the shortest way possible. 

For example

-This is how an email for a website creating company should look:

Subject Line: Website

Hello John,

I came across your office while looking for a local dentist in San Francisco and noticed that you don’t have a website.

I help local dentists easily attract more clients by building a website for their business.Would this be something of interest to you?

It’s as simple as that. You shouldn’t tell them anything else if we don’t even know for sure that they are interested in your product. 

And they certainly don’t care about who you are, if you or your product are number one on the market, what makes you stand out, etc..

All of that comes later if they actually respond to our initial message. 

P.S. Don’t be scared to follow up. Maybe they didn’t see your first email. So you can give them a little polite reminder.

Make sure to apply this single change in your outreach or If you don’t want to do the work, simply have us do it for you.

We handle marketing, you do everything else.

Either way I promise you that you’re gonna see a big improvement in your response rate..